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Dedicated to understanding a shopper's path-to-purchase better than any other company in the world. Learn More

We help understand the impact and influence of emerging platforms across the entire shopping journey. Learn More

Our clients make more shopper-centric decisions by learning where a shoppers' journey begins, where they find information and the barriers they encounter. Learn More

From defining the "Zero Moment of Truth for Google" to segmenting Big Lots shoppers, we have been a game changing resource for brands. Learn More

Turning shoppers into customers.
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shopper-small is a new kind of agency. As a part of IPG Media Brands, we are a full-service shopper marketing consultancy dedicated to understanding why shoppers behave the way they do, and how to influence them.

With us, retailers, manufacturers, and advertising agencies gain insights necessary to align marketing strategies with factors that truly influence the shopper’s decision to buy.

We are a competitive resource that offers speed, efficiency and economies of scale to influence shopper decisions and get them to “yes”.


Our Dimensions of Influence methodology begins with a custom path-to-purchase survey followed by an in-store audit - all created and executed through the lens of the shopper. Together, these help inform and shape the strategic recommendations we put together for our clients across marketing, media and in-store merchandising.

Path-To-Purchase Survey

Uncovers simple human truths that drive shopper behavior. Each survey is tailored to each client’s category, aimed at finding solutions to their challenges and is built to understand multiple areas as it relates to recent purchases.

Pop Audit

The Shopper Sciences team of retail experts perform a retail audit, assessing areas that impact that “last mile” before purchase, using the research findings as a guide to areas most critical.

Action Planogram

Visualized in planogram format, this construct outlines strategic recommendations based on research findings, organized by lead-time and degree of sophistication.

Experience in over

10 Categories

Contact Us

Global Headquarters

444 N. Michigan Ave 10th Floor
Chicago, Illinois 60610

p. 1 312 799 4114